George at Asda.

 

A collection of ethical film stories around the empowerment of Bangladeshi workers, at work and in their home communities. It formed the core of a CSR & educative content campaign. Used mainly in a dedicated GCSE level microsite, but also working across George ‘Back to School’ initiatives and the Responsible Retail programme, the content features examples of women’s empowerment, lean Manufacturing, education and training opportunities.