"Hello my name is Paul Smith".

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This film content was the final showpiece in The Design Museum’s Paul Smith exhibition (their most successful show ever, still travelling around the world). Made in partnership with Sony (4K TV), it demonstrated the importance of colour, detail and contrast at the heart of both brands. Featuring Paul Smith before, during and after a men's fashion show in Paris, the film assets ran across Sony, Paul Smith and Design Museum’s owned and earned channels.